Jobs

Marketing Lead

Somewhere right now, a planner of a staffing agency is calling their tenth candidate of the morning. Someone just cancelled their shift. The client needs a replacement in two hours.

This is the world bookU is rebuilding — workforce planning software for staffing agencies that replaces the chaos with a few clicks.

Now we're taking it further, and we're looking for a marketing lead to own the marketing strategy for our biggest move yet: large and international staffing accounts. From positioning to campaigns, locally and across Europe. Strategy and execution, vision and the work itself.

If reshaping how an entire industry works sounds like your kind of challenge, we should talk.

What you'll do

 

  • Define and own the marketing strategy for an entirely new target audience (Enterprise accounts), with both local and international ambitions — and translate it into a concrete, multi-year roadmap. 
     

  • Shape the go-to-market strategy in close collaboration with product, sales and management, ensuring positioning, messaging and pricing land effectively in the market.
     

  • Drive brand awareness and market positioning for our new product, both locally and across priority European markets. 
     

  • Develop campaign concepts and integrated marketing programs. 
     

  • Identify and orchestrate strategic visibility opportunities:  relevant industry events, trade shows and networking moments at home and abroad — to put our product on the map. 
     

  • Steer lead generation and sales enablement in partnership with the commercial team, ensuring marketing efforts translate into measurable pipeline impact. 
     

  • Guide content direction that resonates with the needs and challenges of staffing partners, focusing on strategic narrative rather than day-to-day production. 

 

  • Measure, analyze and optimize marketing performance, using insights to continuously sharpen our approach. 

 

One more thing. We're growing fast, but we're not big yet. That means this role isn't a corner office with a strategy deck. It's strategy and execution, vision and the work itself. You'll set the direction, then go build it — campaign by campaign, event by event. If that sounds like your kind of mess, you'll fit right in 

 

 

You who?

 

  • You bring at least 5–7 years of marketing experience, preferably in a B2B environment and ideally with SaaS products. You understand how the software world works and how to build a brand within it. 
     

  • You hold a masters degree in marketing, communications or a related field.  

     

  • You combine strategic thinking with hands-on execution. You're comfortable shaping the direction of our marketing efforts and equally willing to roll up your sleeves to make things happen.  

     

  • You have a proven track record in defining go-to-market strategies, building positioning and messaging frameworks, and translating these into integrated campaigns across online and offline channels.  

     

  • You have solid command of digital marketing tools and disciplines (Google Analytics, SEO/GEO/SEA, CRM systems, marketing automation, social media) and know how to leverage them to drive measurable results.  

     

  • Affinity with automated Outbound GTM is a big plus 

     

  • You are entrepreneurial, take ownership and dare to pioneer. Exploring new territory and entering international markets energizes rather than intimidates you.  

     

  • You are a strong communicator with a sharp pen, able to tailor your message to different audiences, content types and seniority levels — from end users to C-level stakeholders.  

     

  • You are a true team player who works closely with management, sales and fellow marketers, and you're confident bringing your perspective to the table when decisions are being made. 
     

  • You don’t mind travelling from time to time to attend (international) trade fairs and networking events.
     

  • Bonus: you have affinity with the world of staffing, HR tech or workforce planning. 

 

  • You speak fluently Dutch & English. 

 

Whoohoo!

If there's a match, we'd be glad to offer you:
 

  • A challenging role with strong growth potential and a competitive salary aligned with your experience. 
     

  • A workplace that energizes rather than drains — including free access to the fitness facilities at Cotton Park to keep you in shape for our Marathon Challenge. 
     

  • A flexible schedule, hybrid working options, and 32 days of annual leave. 
     

  • Continuous professional development complemented by team-building moments such as barbecues and karting events. 
     

  • Genuine recognition for your contribution to your own growth and to the future of our company. 

Please note that we're looking for a permanent team member for this role and are not accepting freelance applications.